By: Ian Williamson
In this article 12 Top Tips for a High Search engine Ranking will be outlined. The advice in this article should help site owners attain better rankings for the sites they are promoting. In other articles we will look at other factors that may affect your ranking and also at factors that may actually damage your ranking.
1) The use of Keywords in tag
The tag appears in search engine results as the title for your page, ideally the tag should be relatively short (up to 8 or 9 words). The keywords for your site should appear in your title tag and should also appear as close to the start as possible
2) Keywords in URL
When naming your pages you should always try to include your keywords in the page name – that way they will also appear in the URL e.g. www.mysite.com/my-keyword.htm where my keyword is the main keyword you are targeting for that page or site (remember – this same keyword should also appear in the tag and on the page itself.
3) Keyword density in document text
Keyword density is a measure of how many times a keyword appears within the page. It is important to strike a balance between having the keyword in the text on more than one occasion and having it too many times. If the keyword appears too many times then it does not look natural – this is referred to as keyword stuffing and will result in poor search engine results. A good keyword density to aim for is around 4 to 7%, anything above 10% will probably set alarm bells ringing at the search engines.
A good way to check your keyword density is to use an online keyword density checker such as the free on provided by www.searchenginesubmitter.com
4) Use of Keywords in site links (anchor text)
One of the key factors in getting a good ranking for a keyword is having that keyword in the anchor text for inbound links. Search engines view inbound links as a vote for your site and the anchor text of these links gives the detail of what the vote is for. As well as links from external sites it is also important to check the anchor text on your internal site links.
5) The use of heading tags (eg H1, H2, etc. )
Heading tags ((eg H1, H2, B etc. ) add weight to your keywords and you should always have your keywords within these tags somewhere on your page (preferably close to the start of the page). Use h1 tags for your major keywords and h2 for the minor ones. Also the use of bold for your major keywords is recommended.
6) Origin of inbound links
Not all links are created equal – it is actually possible to damage your ranking by getting lots of links from poor quality sites. If you are looking for sites from which to get links then, as a general rule of thumb, you should check their Google PageRank – the higher the better and try and avoid PageRank 0 sites as link partners.
7) The theme of linking sites
If all the inbound links to your site comes from sites that are not related to the subject of your site then they do not have the same weight as links from sites with a similar theme. The logic behind this is that if people who have sites in the same subject area as your site link to you then they must feel you have some added value or are an authority on the subject.
8) Links from authority (e.g..edu , .gov ) websites
As links form such domains are hard to obtain they tend to have more value in boosting your rankings.
9) Total number of links to your site
In broad terms the more links you can get to your site the more likely you are to get a high search engine ranking (however you should also bear in mind some of the previous tips on linking – theme of linking sites, the origin of the links, authority site etc)
10) Unique content
If you can generate unique (and interesting !) content then you are more likely to attract and retain visitors, unique content also helps boost your site rankings as search engines like to present unique content to their users. Whilst it is possible to build a successful site without any unique content it is an uphill battle.
11) Frequency of content change
Sites that frequently update their content tend to favour better with the search engines – this links closely with the above tip regarding unique content
12) Site Accessibility
If your site is frequently unavailable then it will damage your rankings as the search engine spiders will not be able to spider the site. A site that is frequently down will discourage users and negatively affect your visitor retention.
We hope this tips prove useful to your online marketing efforts, please look out for more of our articles on this and other related subjects.
About the Author
Ian Williamson is the owner of Search Engine Submitter, home of the free Search Engine Submitter tool that will submit your site to over 100 search engines. Please visit http://www.searchenginesubmitter.com for free tools for your search engine success.
(ArticlesBase SC #1866749)