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Comment by Steve Wiideman on November 4, 2010 at 2:08am
I've been trying to explain this to clients for over a decade. I've even written drafts with titles and meta data in Wordpress for a number of clients, but they are scared to death of content. I finally put something together that I think is convincing. Let me know what you think:
Comment by Andrea Campbell on November 4, 2010 at 4:40am
From one Andy to another: okay, keywords out, long synonymous phrases in. Catch you next week.
Comment by Terri Hall on November 4, 2010 at 8:40pm
It only makes sense that the more people use search the longer the phrases will be. John really knows what he is talking about here.
Comment by Michael Yublosky on December 27, 2010 at 10:12pm
I ditto Steve.  Came to the realization of silo/theme structure just a few years ago with a slew of unusual conversions from none optimized words. Calls would come in for items we were not promoting but appeared elsewhere on the site.  One I got wind of it, I just started duplicating it.  Cannot pass on this enlightenment to clients though.
Comment by Charlotte Babb on March 17, 2011 at 8:00am
So it makes sense to actually have information that people want instead of having a lot of crap that's been re-spun so much it looks like cotton candy. Apparently the content can be in very small clumps.


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